When I initially started writing my thoughts around the new Jay-Z album, I was pretty set on what I wanted to say. ” 4:44 is a set of journal entries of a man that’s done a lot, made a lot of mistakes, seen success, but ultimately wonders how his actions, experiences, and family will be remembered.” Seems logical and sound based on the lyrics and explanation of each song. But there’s so much more, especially when you put 4:44 in the context of when it was released and the Jay-z that released it. We can over analyze this till kingdom come but I’m just going to focus on two areas that hit me based on other things I saw/read last week. (This ended being way longer than I thought it was going to be so I split it into two parts..this is part 1 of 2)
Trauma/gossip sell for all the wrong reasons.
My main man Vince Staples (I don’t know him like that but he’s definitely on my celebrity dinner invite list) did an interview with Ebro in the Morning last week. It’s a great interview ( I started it right in the middle but definitely watch the whole thing) but I want to focus on what he says early on. “For black people, we sell trauma. ”
“I turned that 2 to a 4, 4 to an 8
I turned my life into a nice first week release date”
Jay-z The Story of OJ.
Jay shared a lot of personal experiences that could definitely be described as traumatic for him or others in his life. He’s leveraged trauma and tea to go platinum in the first week on his own streaming music service and make a ton of money. He’s not the only artist that’s done it and won’t be the last, but there’s a certain air around the conversation especially with Beyonce’s miscarriages and his infidelity. I understand pain and tough times make for the best music, (Hello Mary J Blige) but there’s something about profiting from infidelity and the pain of others (even if they okay it) that doesn’t sit well with me. Somethings have to be out of bounds. But its for that exact reason 4:44 did so well. Yea, No I.D spazzed on the production and its nice to hear a rapper put some words together, but why do people find so much benefit from hearing about the worst parts of a celebrities life? Why do people like to see successful people fail or fall from grace?