startups · Technology · venture capital

What They Don’t Tell You About Launching & Scaling a Startup

Over the years, I’ve launched companies, advised others, raised capital, missed signals, hired wrong, scaled too fast, pivoted too late—and learned a few things in the process. Recently, I had the chance to give a guest lecture at Harvard on what it really takes to launch and scale a startup.

Here’s a condensed version of what I shared—less theory, more scar tissue.


1. The Myth of the Perfect Idea

Most people wait too long to start, thinking they need the idea. Truth is, your first idea probably isn’t the one that works. And that’s okay.

The founders of YouTube started with a dating site. Slack came out of a failed video game. Airbnb got rejected by dozens of investors before the world caught up.

Great companies don’t emerge from perfect ideas—they emerge from persistent founders who are obsessed with a small, overlooked problem and are willing to listen, adapt, and evolve quickly.

Start small. Start obsessed. Start anyway.


2. Validation Isn’t What You Think It Is

Early-stage founders often mistake interest for intent. A friend says, “I’d totally use that!” or a customer replies, “Let me know when it’s live!”

That’s not validation.

Real validation looks like time, money, effort—commitment. A pre-order. A referral. A workaround. If someone is solving the problem without you, that’s a signal.

Build scrappy prototypes. Get real feedback. Watch what people do, not what they say.


3. Your Job is to Be a Signal Processor

In the early days, everything feels like noise. Metrics are small. Feedback is conflicting. You’re constantly wondering, “Is this a real insight or just noise?”

The best founders develop a kind of radar—they can sense patterns early. They don’t just listen to feedback, they decode it. They don’t overreact to every data point, but they don’t ignore smoke either.

Learn fast. Move fast. Let your ego get out of the way of the signal.


4. Your Role Will Keep Changing

The skills that get you from zero to one are not the same skills that get you to ten.

At first, you’re the builder, designer, marketer, customer support—all of it. But if you’re growing, your job becomes less about doing and more about enabling.

Suddenly, you’re managing people. Then managing managers. Then setting vision, hiring execs, shaping culture.

Every six months, your calendar should look different. And if you don’t actively evolve, your startup will outgrow you.


5. Hiring Is Where Startups Break

Startups don’t die from competition—they die from internal drag. And most of that drag comes from hiring the wrong people.

At the early stage, a bad hire isn’t a setback—it’s a time bomb.

Look for ownership mindset, adaptability, and speed of learning. Hire people who run toward problems, not away from them. And remember: culture isn’t what you say—it’s what you tolerate.


6. Distribution > Product

A great product without a distribution strategy is a tree falling in a forest.

Founders love to build—but often neglect how the product will reach the customer. Distribution isn’t just ads. It’s strategy, channels, timing, partnerships, communities.

Ask yourself early:

  • Who needs this right now?
  • Where do they hang out?
  • What do they already trust?
  • How will they find out about you?

Don’t just find product-market fit. Find product-channel fit.


7. Founder Psychology Is 80% of the Game

No one talks enough about the emotional cost of building something from scratch.

The highs are high, the lows are existential. You’ll doubt yourself constantly. You’ll pour everything into something that most people won’t understand for a long time.

Protect your mental health. Build a tribe of other builders. Get outside your own head. Journal. Reflect. Don’t fuse your identity with your startup—it’s not you, it’s a thing you’re building.


8. Fundraising Is a Game of Narrative and Status

Raising money isn’t just about traction or spreadsheets—it’s about story, timing, and social proof.

Warm intros beat cold emails. FOMO beats logic. Being the 5th meeting in a week beats being the 1st in a month.

VCs are in the pattern recognition business. Your job is to become a pattern they can recognize—without losing your authenticity.

It’s a game. Know the rules. But don’t let them define you.


9. Luck Is Real (But You Can Make More of It)

Yes, talent and execution matter. But so does timing. So does luck.

Survivorship bias is everywhere. Many great founders didn’t “fail”—they just didn’t get lucky enough.

You can’t control luck, but you can create more surface area for it:

  • Publish your journey
  • Show up where collisions happen
  • Help others before asking for anything

Luck favors the visible. The curious. The consistent.


10. Your Real Advantage: Speed of Learning

At the end of the day, startups don’t win because they know more. They win because they learn faster.

The best founders build tight learning loops:
Build → Measure → Learn → Adjust → Repeat

They get feedback quickly. They don’t fall in love with their own ideas. They evolve with the market—not against it.

If you’re learning faster than the competition, you’re winning—even if it doesn’t look like it yet.


Parting Thoughts

I closed my Harvard talk with three things I hope every founder remembers:

3 Hard Truths:

  1. No one cares about your startup until you succeed—get over it.
  2. Most of your assumptions are wrong—prove them fast.
  3. Building is easy. Focus is hard. Focus wins.

3 Mantras That Helped Me:

  • Strong opinions, loosely held
  • Default to action
  • Be relentlessly curious

One Ask:

If you’re thinking about launching—start.
Not when it’s perfect. Not when you’re “ready.”
Start where you are, with what you know, and with who you are.

That’s how every story begins.


Want help applying any of these ideas to your startup? Feel free to reach out or drop me a note—I always love hearing what people are building.

#MentalNote · communication · History · Leadership · Movies · Technology · venture capital

Overcoming Collaboration Trauma

I try to write and post by Friday but this topic had a lot of angles and research involved so I thought I’d take the weekend. Here we goooo.

Collabo

Earlier this week, I was on a call with a group of black founders thinking of collaborating in a major way. (More details to come) During the meeting, one of the founders said something that I’d never heard before. “ As we work together, we have to understand that many of us have “collaboration trauma” and we need to be cognizant of that as we find new ways to collaborate.”

After the meeting, I went down a rabbit hole trying to figure out if there was any information out there on collaboration trauma and I used my google-fu to find research or articles mentioning collaboration trauma. I couldn’t find anything significantly substantial.

Taking a step back, I walked through my experiences with collaboration to better understand what they meant….Some background for those who still wonder what I do for a living.

  1. I work at Kohactive as a product manager. I help companies build software products for internal and external usage. Yes, that is me on the first page.
  2. I teach at General Assembly as a part-time instructor – I teach product management twice a year.
  3. I invest and advise early-stage startups at the intersection of technology and impact at tiphub.vc
  4. I assist my father with his ventures in Sierra Leone, Nigeria, and Kenya.

Collaboration, in most of my work, is essential to unlocking significant value for the parties involved. But with certain areas, there’s a lot of structures that are repeatable and trustworthy which makes collaboration easier.

For example, as a product manager at Kohactive, there are processes and methodologies in place for me to leverage to ensure I’m working well with designers, engineers, users, customers, etc. I rely heavily on those processes to make sure there’s maximum collaboration.

As an instructor, there’s a standard norm of teacher/instructor to student. I spend most of my time navigating that predefined role in order to create a positive experience for students. On my end, I look at it as getting paid to learn about different industries.

With tiphub, there’s a lot of collaboration opportunities but this is where most opportunities fall through. Most of the time, I’m caught taking meetings / having conversations that make me feel like I’m stuck in a power struggle. I feel like there’s someone who is trying to finesse me or I’m getting the better end of the transaction.

Working with my father is a total crapshoot. Sometimes it hits and sometimes we get burned. But over time, there are wins.

Epiphany: The Prisoner’s Dilemma

The Prisoner’s Dilemma came to mind as a great mental model to think through strategies of collaboration. (I finally get to show I learned something in econ class.) Here’s a quick rundown:

The Prisoner’s Dilemma is a subset of Game Theory that explores the incentives for collaboration between two actors. It was originally framed in the 1950s with this scenario:

Two members of a criminal gang are arrested and imprisoned. Each prisoner is in solitary confinement with no means of communicating with the other. The prosecutors lack sufficient evidence to convict the pair on the principal charge, but they have enough to convict both on a lesser charge. Simultaneously, the prosecutors offer each prisoner a bargain. Each prisoner is given the opportunity either to betray the other by testifying that the other committed the crime, or to cooperate with the other by remaining silent. The possible outcomes are:

  • If A and B each betray the other, each of them serves two years in prison
  • If A betrays B but B remains silent, A will be set free and B will serve three years in prison
  • If A remains silent but B betrays A, A will serve three years in prison and B will be set free
  • If A and B both remain silent, both of them will serve only one year in prison (on the lesser charge).

There’s a ton of research on this but one of the best examples of the prisoner’s dilemma is in the movie Dark Knight. Just to give a little more context, during the movie, activities facilitated by the Joker cause two ferries, one full of prisoners that Harvey Dent and Commissioner Gordon locked up and the other full of other people, to escape the city on a boat.

While sailing off, the two ferries lose all power and their engines die. Both ships realize there are explosives all about the boat, and they both find detonators. It is at this time that the Joker’s voice is heard over the loudspeaker of both ferries, and he informs them that they are part of a social experiment. The detonator on each boat is for the other boat.

One ferry must press the button and destroy the other boat by midnight, or else the Joker will destroy both boats. This drags out for a while, but eventually, people in the ferry decide not to blow the other boat up.

If you’re interested- here’s the scene in how it plays out at the end:

Probably on the top 10 list for best movies of all time, this scene encompasses so much.

The Joker, as he’s swinging back and forth, said, “Until their spirit breaks completely.” (keep this in mind, we’ll need it later)

One of the major areas of research in the prisoner’s dilemma is focused on incentives for collaboration. This is best evaluated in a matrix.

The dominant strategy for a player is one that produces the best payoff for that player regardless of the strategies employed by other players. The dominant strategy here is for each player to defect (i.e., confess) since confessing would minimize the average length of time spent in prison.

The payoffs make sense in different scenarios. For example, imagine playing 100 rounds and you don’t know how the person will interact. Tit for tat might become the more effective route.

In reality, there are ways to skew outcomes for effective collaboration. For example, #nosnitching law in the streets ensures you understand what to do if you end up in a cooperate/ defect scenario. Standards and norms, in certain scenarios, set up the way we should play the game. In my work life, instructors vs students roles encompass norms that help us understand the best way to collaborate. Even in product management, agile sprints, user stories, wireframes…etc, all of that are tools to engage in more cooperative outcomes for stakeholders.

As I start to look in other areas, specifically in finance and business development, there’s a lot of tailwinds to effective collaboration. For example, there are fewer norms around cooperation when you’re figuring out how to create untapped value. There’s less trust. And in low trust environments, people tend to operate in their own best interest and have no real incentive to collaborate.

This takes me back to what the Joker said in the clip; “Until their spirit breaks completely.” He was responding to Batman’s assertion that people are inherently good and will choose to cooperate over and over again. I believe Joker was onto something, at a certain point people would get fatigued from cooperating and not getting the same incentive as they should. They lose trust in the game and eventually decide to set up a new game with better players, or they play a whole different game.

Collaboration Trauma

Often times black founders who are building startups in the tech space are operating in low trust environments for several reasons:

  • A smaller amount of resources: Less than 1% of venture capital goes to Black founders. (To give you perspective, there was 34 billion USD of venture capital investments done in 2020 Q1) Most founders are in hyper-competition for resources. So the incentive for collaboration might be misaligned.
  • Knowledge/ information asymmetry: Black founders in tech are operating in spaces where they have been systematically shut out. As a result, the knowledge of the processes or communities that help facilitate trust and increased likelihood of cooperation is not available. Ultimately, black founders in tech end up in less cooperative scenarios.

I’m sure there are other industries where this happens. I’m sure there are other groups that are shut off from opportunities in way that leads to, as the Joker described, a broken spirit. This is the trauma that many disenfranchised groups carry with them when they think about collaboration.

So how do we fix it? Well at tiphub, we’ve definitely identified this problem and we’ve started to realize transparency is one of the largest impediments to collaboration. So we’ve really been focused on how we can work on exposing things we normally wouldn’t think to share. For example, we have a playbook where we walk through every process about our company and how and why we make decisions. If you want to read more – read here .

We made our playbook open source. We’re also going to start releasing data on our programs and benchmarks to everyone. A lack of transparency and process is the best way to ensure collaboration is difficult. We’re on a mission at tiphub to increase our success rate by sharing already existing frameworks and making sure everyone has the information needed to increase trust and collaboration.

If we’re going to increase the likelihood of more equitable collaboration in our organizations and interactions, we have to look for those spaces where there’s gray area and work to bring process and transparency as much as we can. If we don’t, we’ll continue to stifle collaboration and perpetuate less optimal outcomes.

Medicine · product · Technology

Future Pharma – Prescribing Digital Interventions to Drive Outcomes

If we know apps are deliberately built to get us hooked by stimulating chemical reactions in our brain, can that be used for good? Are there ways to create digital interventions that Doctors will eventually prescribe? I wonder what the regulatory hurdles will be? What type of companies will be capable of building this type of intervention. I foresee a massive market opportunity in the next 5- 10 years barring regulatory challenges.

We’re most likely in DI (digital interventions) 1.0 – If you look at applications like Talkspace, Noom, even Fitbit, they all leverage technology to deliver some sort of medical support/ intervention. But the future is even more interesting. Imagine an app that is optimized to stimulate the creation of certain chemicals in your brain. Maybe you’ve gone to the doctor, they’ve run tests, and they see you have a deficiency of said chemical. They’d prescribe an app that stimulates the creation of the chemical and let you know how often to use it.

I should wrap up by saying I’m not in the medical field so I have no idea how this would work. But I do know, product managers, especially product managers in the consumer space, are already thinking about how their products can form mental hooks to users to make products more “sticky” . It’s time we flipped this on its head and used it for good.

business · Current Events · Technology · venture capital

The Real Opportunity to Re-Invent Healthcare

It’s been a while…. I’ve been quite busy over the last couple of months trying to build stuff….. I’ll explain in another post. In the mean time, I thought I’d share some content I had the chance to write for another reason on to my blog. I’ve realized I do a lot of writing but not a lot of posting. I hope with such a nice set up and audience, I’d switch that around for the rest of the year. So here’s an exercise I worked on a couple of weeks ago on defining an investment thesis for the healthcare sector. Thought it would be interesting to think of how the healthcare industry is changing as a whole and where the opportunities are for the entrepreneur, investor, and everyone else. 

Over the last 20 years, I’ve had a well rounded set of experience and exposure to the healthcare industry. I grew up in a healthcare household. My father worked for several cutting edge biotech companies and my mother has worked as a nurse in hospitals and did home care. I had cousins who all became different types of medical doctors. For several summers, I worked and interned at hospitals and pharmaceutical manufacturing facilities in my teens. I’ve been through two near-death experiences where I had to be hospitalized for an extended period of time due to mysterious diseases (a story for another day).

The healthcare industry faces some tough challenges in the next 10 to 20 years. An evolving regulatory environment and changing business models have created declining margins for public and private healthcare in the United States. While margins have declined, demand and costs have significantly increased. We’re seeing growth in our population but also a demographic transition. Baby boomers, for example, are entering a phase in their lives where healthcare will become the primary expense but with diminished savings and labor costs on the rise, how will baby boomers afford to have the same kind of care their accustomed to while dealing with a longer life expectancy and more expensive care?   

While the healthcare industry faces regulatory, demographic shifts, and margin challenges, there are some major themes that get me excited about its future. Healthcare, just like other industries, is shifting from responsive to preventative. With the proliferation of the internet, mobile, and other smart devices, healthcare is something that doesn’t just happen when you’re in a hospital. It has the potential to happen 24/7 and this has a significant implication on service delivery, business models, and product innovation.  Preventative medicine flips the traditional healthcare business model on its head and allows for an endless possibility in ways we can treat people before they ever step foot into a doctors office.

The shift to preventative health is also driven by access and the creation of information in ways we haven’t seen in the healthcare space. For example, I used 23&Me to learn about my genetic makeup/lineage but also received health reports. This information wouldn’t have been available to the average consumer or even a medical professional 10 or 15 years ago. We’ve also seen an increase in the digitization of health records too. Combined, I see a future trend of personalized and holistic healthcare service delivery that isn’t beholden to location or labor costs. This presents an amazing opportunity to solve for population growth and demographic shifts. We can improve quality of care and also deliver high-quality care at scale.

Africa · business · startups · Technology

Strengths and Weaknesses of Nigeria’s Tech Ecosystem with Chika Umeadi from Tiphub

I got a chance to talk about the Nigerian Tech Ecosystem with Andrew from Global Startup Movement Podcast. We discussed the following:
  1. Outside of access to capital, what are the common challenges for Nigerian entrepreneurs I works with?
  2. How has deal flow coming out of Nigeria evolved since I started Tiphub?
  3. Have I seen an uptick in startup activity outside of Lagos?
  4. Whats the balance of Venture vs. Angel capital in Nigeria?
Listen to it on: